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online focus group
An online focus group is one type of focus group, and is a sub-set of online research methods. They are typically an appropriate research method for consumer research, business-to-business research and political research.
==Typical operation==
A moderator invites pre-screened, qualified respondents who represent the target of interest to log on to conferencing software at a pre-arranged time and to take part in an online focus group. It is common for respondents to receive an incentive for participating. Discussions generally last one hour to 90 minutes. The moderator guides the discussion using a combination of predetermined questions and unscripted probes. In the best discussions, as with face to face groups, respondents interact with each other as well as the moderator in real time to generate deeper insights about the topic.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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